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The ‘proteinization’ of the fast casual industry

Protein Bagels

Fast Casual

Jeff’s Bagel Run, a 25-unit chain based in Orlando, launched a limited-time high-protein menu Jan. 1. Options included lattes containing up to 45 grams of protein and a turkey protein lunch box with 26 grams of protein.

“This limited-time offering lets guests build a protein-packed breakfast or lunch without changing their routine,” Jeff Perera, co-founder and vice president, said in a company press release. “It’s still Jeff’s, just with more fuel.”

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