Entrepreneur Magazine
Jeff Perera, 48, describes the process of starting his business as a “love story.” It all started with him trying to make the perfect bagel for his wife, Danielle, at a transition point in their lives.
Perera, who had worked in retail for over two decades for big brands like Target, Apple, North Face and Adidas, went to work for a senior living company and was laid off in August 2019. At the same time, Danielle, who had been staying home with their daughter and son, was ready to rejoin the workforce and suggested that Perera be the stay-at-home parent.
Perera agreed to the change, which worked out well. Before Danielle rejoined the workforce, the pair found themselves regularly driving “a really long way to get bagels,” Perera tells Entrepreneur.
